• David de Souza

The Boron Letters Summary

Updated: Mar 23


If you are looking to improve yourself, your writing or your sales, this book is one of the best I've read. I've broken down the core principles into two sections: Markets and Writing.


Want to dig deeper than the core principles? Check out:

  1. 80/20 Text Notes

  2. 80/20 Mind Map

  3. TheBrain


The Core Principles:


I have summarised 'The Boron Letters', distilling the book into 6 core principles:


On Markets:

  1. The BIGGEST mistake: Finding a product first. You must always find a market first.

  2. Pay attention to what isn't free and is staying on top of: Amazon/The New York Times Non-Fiction List

  3. When picking markets to test: Use 3 guidelines (RUF): Recency, Frequency, Unit of Sales

  4. To be in high demand be hard-headed. Clients, won't admit it but they are relieved with someone who takes a hardstand.


On Writing:

  1. AIDA - Attention, Interest, Desire, Action

  2. SALT:

  • Invoke the senses.

  • Ask questions and answer them yourself in your writing

  • List words that suck you in and divide the list into 2: Positive words + Negative words eg. 'Crisis' instead of 'problem'. Read this list before writing.

  • Transition words help your writing flow "And, of course, ...." ]



Remember These Core Principles:

I've condensed the core principles into an image, making memorization easier. Use this image, it's caption, and Quizlet as a memory aid to help you remember the 80/20 from this book:



A market vendor aids a barking dog with a metal head by putting salt on his chips, wrapped in Newspaper.

Q: What does 'market' refer to?

A: Finding a product first is the biggest mistake. You must always find a market first


Q: What does 'aids a' refer to?

A: AIDA - Attention, Interest, Desire, Action


Q: What does 'barking' refer to?

A: RUF (the sound a dog makes)- When picking markets to test: Use 3 guidelines (RUF): Recency, Frequency, Unit of Sales


Q: What does 'metal head' refer to?

A: To be in high demand be hard-headed. Clients, won't admit it but they are relieved with someone who takes a hardstand.


Q: What does 'SALT' refer to?

A:

  • Invoke the senses.

  • Ask questions and answer them yourself in your writing

  • List words that suck you in and divide the list into 2: Positive words + Negative words eg. 'Crisis' instead of 'problem'. Read this list before writing.

  • Transition words help your writing flow "And, of course, ...." ]


Q: What does 'newspaper' refer to?

A: Pay attention to what isn't free and is staying on top of: Amazon/The New York Times Non-Fiction List.


Let me know how these summaries can be improved? Contact me via Email (david@thisdomain.co) or on Twitter.

The 80/20 of Worldly Wisdom: